It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.
The UK has outperformed the US in this year's Creative Effectiveness Lions, despite receiving half the number of nominations, although the Grand Prix went to a Dutch shop.
B&Q is shifting its attention from price messaging to "unloved rooms" for its multimillion-pound summer ad campaign.
13 Jun 2013
| by Ben Bold
Debenhams is taking the moral high ground in an attempt to persuade rivals to stop manipulating images of women, by banning the airbrushing of its lingerie models.
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.
12 Jun 2013
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
05 Jun 2013
| by Simon Nias
The Co-operative Legal Services has today launched a multimillion-pound TV and radio ad campaign, the first in its seven-year history, after ramping up its range of services in the past 12 months.
24 May 2013
| by Jane Bainbridge
A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her choices are the latest in our series in association...
24 May 2013
The shopping centre Liverpool One has released a TV campaign created by McCann Manchester. It imagines the city's liver birds as two girlfriends who love shopping and who are being interviewed for a vox pop. The ad was created by Ben Kaberry and Conrad Robson, and directed by Ree Treweek and Nina Pfeiffer...
17 May 2013
| by Priyanka Mehra Dayal
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.