24 May 2013
| by Jane Bainbridge
A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her choices are the latest in our series in association...
24 May 2013
The shopping centre Liverpool One has released a TV campaign created by McCann Manchester. It imagines the city's liver birds as two girlfriends who love shopping and who are being interviewed for a vox pop. The ad was created by Ben Kaberry and Conrad Robson, and directed by Ree Treweek and Nina Pfeiffer...
British American Tobacco is looking for an advertising agency to handle a campaign to support the launch of its Vype electronic cigarette next year.
23 May 2013
24 May 2013: Goodstuff Communications, Mindshare and UM London have all landed new business.
The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.
Marks & Spencer's agencies were confident this week that no agency review would take place imminently, despite the retirement of the brand's executive director of marketing, Steven Sharp.
Arguably no marketer has done more to shape a modern-day British brand than Steve Sharp. After almost a decade heading up Marks & Spencer's marketing he is bowing out gracefully from the bellwether retailer.
Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.
22 May 2013
| by PRWeek reporters
PR agencies and in-house comms teams alike are turning their backs on unpaid internships following pressure from the joint PRWeek/PRCA campaign to end the exploitative practice.
21 May 2013
| by Priyanka Mehra Dayal
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.