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Burger King hires former McDonald's marketer

28 Apr 2011 | by John Reynolds

Burger King has appointed former McDonald's marketer Jo Blundell as its new marketing director, replacing Sarah Power.

Tesco abandons double-the-difference Asda price match

28 Apr 2011 | by Ed Owen

Tesco has withdrawn its pledge to pay customers double the difference between its prices and Asda's, which has accused its rival of breaking its promise.

Sluggish employment figures point to difficult retail sector

28 Apr 2011 | by Ed Owen

Retailers employed 0.5% more people in the first quarter of 2011 compared to the same period last year, despite store numbers increasing 5.4%, suggesting the retail climate continues to be "difficult", according to figures from the British Retail Consortium (BRC).

Digital Report: Social Commerce - Sound of the crowd

27 Apr 2011 | by Trevor Clawson

In today's recommendation environment, consumers are becoming brand ambassadors, but should brands trust the wisdom of the masses, asks Trevor Clawson.

Experiential marketing: The pop-up phenomenon

26 Apr 2011 | by Nicola Clark

From Comme des Garcons to EA Games and Hendrick's Gin, pop-up shops are springing up on high streets across the country. Nicola Clark asks how brands can ensure the bubble doesn't burst.

Google and BRC figures show explosion in mobile retail search

26 Apr 2011 | by Ed Owen

Shoppers use their smartphones to check prices, comments and reviews to ensure they're getting the best deals according to new research from Google and the British Retail Consortium (BRC).

Ann Summers abandons 'Squeal Deal' M&S parody campaign

21 Apr 2011 | by Ed Owen

Lingerie and erotica retailer Ann Summers has abandoned its 'Squeal Deal' campaign, which parodied Marks & Spencer Meal Deal ads, the day before the campaign was due to launch.

When was the last time you bought something without checking online first?

21 Apr 2011 | by Ralph Risk

Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe.

M&S threatens Ann Summers with legal action for copycat ads

20 Apr 2011 | by Ed Owen

Marks & Spencer has threatened lingerie and erotic retailer Ann Summers with legal action for a series of ads that mimic the supermarket's "food porn" ads.

Argos boss steps down after sales and profits fall

20 Apr 2011 | by Ed Owen

Sara Weller, managing director of Argos, is leaving the retailer in June for "personal reasons".

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