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Homebase has launched its second series of ads that film the transformation of public spaces into cosy interiors, this time converting a pier into a family home.
Sainsbury's will roll out its independently located sandwich shop format across 200 sites, should the first site in London prove successful, according to a report.
Tesco has fired the latest salvo in the supermarket price war, pledging to undercut Asda's Price Guarantee by offering double the difference where Asda is cheaper, compared to Asda's difference plus 10% offer.
Lloydspharmacy's latest campaign highlights its available treatments and online help for men who suffer from penile dysfunction and premature ejaculation.
Fairtrade products are "important" to 47% of British consumers as evidenced by grocer Sainsbury's, which has reported a 27% surge in Fairtrade sales to £276m over the past year.
Six per cent of shoppers have made purchases through social media campaigns, with 9% actively following brands, and 37% saying brand presence on social media is pointless, according to new research.
Heritage trounced technology in the latest Consumer Superbrands rankings, while engineering, web and personal-electronics brands dominated in the 2011 Business table.
Police, the fashion watch brand, has launched a digital and social media marketing campaign worth £750,000 to drive its 'Be Younique' sales push.
Poster ads from the past five decades are up for entry into a prestigious new Outdoor Hall of Fame, which is compiled by Campaign and the Outdoor Media Centre.
Best-in-class companies, such as Travelocity, which acquired lastminute.com in 2005, are maximising their multi-channel marketing efforts and are seeing their customers spending 30% to 50% more than their single-channel counterparts*.
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