31 Jan 2011
| by Ed Owen
Asda claims its latest round of advertising, which pledges to be 10% cheaper than its main rivals, has prompted a sevenfold increase in users of its price comparison site.
The UK version of Facebook Deals launches today (31 January), offering Facebook users who "check in" using the Facebook Places feature on their mobile app, access to special offers and other deals.
28 Jan 2011
| by Ed Owen
Sales of e-books overtook sales of paperback books on Amazon in the last quarter of 2010, when the online retailer notched up its first $10bn quarter.
28 Jan 2011
| by Sam Howroyd
Christmas and an early sales season helped drive shoppers online in December, with cards business American Greetings and the Royal Mail two of the biggest risers, according to UKOM/Nielsen data.
British advertisers will be offered advice on how to make the most of social media in a new guide book due to be published by ISBA on 1 February.
27 Jan 2011
Specsavers has launched its first 2011 TV campaign which sees a myopic lover kiss the wrong man.
Wickes, the DIY retailer, is looking for an agency to handle its CRM business.
27 Jan 2011
| by Staff
One of Scandinavia's largest search marketing agencies, Sweden's Keybroker, is opening a UK office, promising clients it will do away with what it terms the "tax on ad spend" model.
Morrisons, the UK's fourth largest supermarket chain, is looking for a digital agency to help develop strategic and marketing activity ahead of plans to expand its ecommerce offering later this year.
26 Jan 2011
| by Ed Owen
Tesco has ramped up its price war against its rivals with a "VAT-free" sale across its non-food offering, slashing 20% off clothing lines and laptop computers.