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As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.
The annual battle of the Christmas TV ads is now in full swing. Three advertising industry executives review six festive spots while Campaign discovers what the public opinion is via Twitter and YouTube.
Exclusive research shows that awareness of Chinese brands in Europe is low, but experts say that is about to change. By Rachel Barnes and Sarah Shearman.
With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.
Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.
Sir Terry Leahy says marketers must 'break the straitjacket' in order for their brands to come out of the recession stronger. As Marketing caught up with the former Tesco boss, we also spoke to the big four supermarket chiefs to find out their marketing priorities.
Will Sainsbury's lose valuable brand equity by axeing its successful strapline, asks Matthew Chapman.
Brands securing tie-ups with charities are tending to reduce their focus on a financial angle in favour of an emphasis on less costly and more complex forms of partnership, writes John Reynolds.
As British Gas drops door-to-door sales, brands are examining their strategies.
The expectation of 'free', already rife in the digital world, may partly explain the acquisitive actions of the rioters, Tracey Follows writes.
