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With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.
Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.
Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes Mark Ursell, CEO, Tpoll.
In an economic downturn, supermarket shoppers want competitive prices and quality, however the new battleground is in providing a sense of society and enjoyment, writes Stewart Easterbrook, CEO, Starcom MediaVest Group UK.
While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts.
With girl band Little Mix taking 'The X Factor' winners' crown, we take a look behind the scenes of Marks and Spencer's Christmas ad featuring the final contestants.
Morrisons' Christmas ad by DLKW features Freddie Flintoff and Sir Bruce Forsyth and is set in a fantasy Christmas market. We take a look behind the scenes.
Office product retailer Staples has appointed Immediate Future to advise on social media strategy for its European operations.
Boots Opticians' Eye Check app has surged to the top of the charts this week, leapfrogging the Coca-Cola Christmas app, which claimed second place.
