LONDON - Lowe London has withdrawn from the pitch for the John Lewis advertising business, leaving Miles Calcraft Briginshaw Duffy and Adam & Eve to go head-to-head for the £20m account.
LONDON - Rpa:vision, the retail design agency, has created a flagship Tommy Hilfiger store in Dublin's Grafton Street, one of the most expensive retail locations in Europe.
LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have also had an impact
LONDON - For the second year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2008 more often than any other agency, closely trailed by DLKN and McCann Erickson. The agency's work for Sainsbury's was the main driver...
LONDON - From the collapse of Northern Rock to Burger King's £95 Kobe beef special, we review the key marketing moments and themes of 2008.
LONDON - Pre-Christmas sales have enticed some bargain hunters into the shops but failed to persuade many to part with their cash, according to the latest Brand Republic video -- watch it now.
LONDON - The Co-op has released the latest of its Christmas TV ads, based on a nativity play.
LONDON - Amazon.co.uk came under fire this weekend for its employment practices, with staff having to work seven days a week and facing the threat of the sack for taking time off sick.
LONDON - Jonathan Burley, the group executive creative director at Leo Burnett and Arc, explains why ads for Morrisons had the highest recall in the Adwatch of the Year for 2008.
LONDON - Wickes, the home improvement retailer, is launching its first national TV ad campaign in almost 10 years to encourage brand loyalty, and plans to invest £15m in advertising in 2009.
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