Annual: Top 10 press ads
12 Dec 2008
1. Harvey Nichols, 'menswear'
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Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have also had an impact
The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice for the middle classes after - by its own admission - losing its way, fixating on its competition rather than its customers. But while even affluent consumers accepted its reassuring slogan 'Every little helps',...
P&G buys stake in Ocado to gain customer insight
02 Dec 2008 | by Miranda Fitzgerald
Procter & Gamble's decision to invest £5m in a 1% stake in home-delivery company Ocado gives it the opportunity to gain customer insight ahead of its rivals.
Christmas 2008 TV ads - view them all here
28 Nov 2008 | by Staff
LONDON - It's almost time to open the first door on your advent calender, and most of the UK's major retailers have released their Christmas TV ads.
The Work: Private view
28 Nov 2008
CREATIVE - Brian Fraser, executive creative director, McCann Erickson London
The Marketing Profile: Matt Webb of Hamleys
25 Nov 2008 | by Miranda Fitzgerald
LONDON - Matt Webb's enthusiasm for Hamleys could rival that of any child. Sat around a long table of teddy bears, the 42-year-old struggles to find words to describe his first experience of the toy store in 1971.
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Is brand invention just a gimmick or can it open up a new world to agencies?
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