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LONDON - From the collapse of Northern Rock to Burger King's £95 Kobe beef special, we review the key marketing moments and themes of 2008.
LONDON - Jonathan Burley, the group executive creative director at Leo Burnett and Arc, explains why ads for Morrisons had the highest recall in the Adwatch of the Year for 2008.
This year's Christmas ads have to strike a balance between blockbuster and parsimony. Three pundits give their verdicts.
Perhaps Lowe will hold on to its John Lewis account. It deserves to, at least on the basis of the creative work the agency has done for the retailer over the past couple of years: generally elegant, impactful, persuasive. Work plenty of agencies would be extremely proud of.
Retailers are set to tone down celebrations ahead of a credit-crunch Christmas.
With ironic timing, in the week the ad industry celebrated advertising's power to transform businesses, Marks & Spencer announced it's slashing its marketing spend by 20 per cent.
... but are choosy about brand quality and integrity. Success depends on sensitive advertising, Valentina Glubokovskaya says.
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