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Sun Online links up comparison site for grocery pricing

LONDON - The Sun Online has teamed up with independent grocery comparison website mysupermarket.co.uk to offer online users up-to-the-minute pricing information on supermarket goods, in a Reuters-style widget.

Live & Breathe creates Sunjuice smoothie packaging

LONDON - A new range of Sunjuice smoothies is being launched by the Serious Food Company with packaging designed by retail marketing agency Live & Breathe, which won the brief after a three-way pitch.

JJB extends in-store TV with Green Room Retail Design

LONDON - JJB Sports is introducing audio-visual product displays that will tie in with the JJB Sports TV channel.

Loewy acquires packaging design agency Epoch

LONDON - Loewy, the branding and communications group, has acquired Bristol-based retail packaging and brand specialist Epoch Design, to build on its food and FMCG offering.

Magnet rethinks £9m media task

LONDON - Magnet is reviewing its £9m media account six months after the departure of marketing director Nick Booth.

Boots names Opticians' chief as top marketer

LONDON - Boots has drafted in Elizabeth Fagan, managing director of Boots Opticians, to replace Andrew Brent as UK marketing director.

Nectar to back repositioning with £7m campaign

LONDON - Nectar is relaunching next month with its biggest promotional spend since its creation five years ago. It intends to shed its image as a discount programme and reposition itself as a rewards scheme.

Eve magazine launches subscriber loyalty card

LONDON - Haymarket Publishing's women's glossy monthly eve magazine has launched a loyalty card offering subscribers discounts at a number of upmarket retail brands, including Ocado and LK Bennett.

MFI dubs controversial ad in Spanish

LONDON - MFI has amended one of its controversial new adverts following a deluge of complaints to the Advertising Standards Authority.

Epson to unveil printer demonstration campaign

LONDON - Printer manufacturer Epson is to unveil a Gekko-created nationwide product demonstration campaign in major UK shopping centres, to promote the company's PictureMate 240 compact printer.

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