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Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.

Ikea to sponsor Housetohome.co.uk over Xmas

19 Dec 2007 | by Emma Barnett

LONDON - Housetohome.co.uk, IPC Southbank's homes portal, has secured furnishings retailer IKEA as a sponsor for its Christmas coverage.

Top 10 marketing moments: From Plan A to poking - 2007 in review

19 Dec 2007 | by Jane Simms

M&S' masterplan and the Facebook phenomenon were just two of this year's most notable moments.

Silver surfers claim bigger share of online population

18 Dec 2007 | by Nikki Sandison

LONDON - The proportion of older people to the overall online population is growing, with the opposite true for under 25s, according to research by Nielsen Online.

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...

Emap beefs up motoring portal

17 Dec 2007 | by Andrew McCormick

LONDON - Emap has overhauled its motoring website Parkers.co.uk to widen its appeal to more car fanatics.

Coco de Mer appoints BigMouthMedia for digital drive

14 Dec 2007 | by Jacquie Bowser

LONDON - Adult retailer Coco de Mer has appointed digital marketing agency Bigmouthmedia to create an online marketing strategy for the brand.

Future Plus wins customer publishing brief for WorldStores

14 Dec 2007 | by Alex Donohue

LONDON - Future Publishing's customer magazine division Future Plus has won the brief to create a print title for WorldStores, the online household furnishings and electronics retailer.

MCBD retains £26m Waitrose ad account

13 Dec 2007 | by Kate Nettleton

LONDON - Miles Calcraft Briginshaw Duffy has retained the £26m advertising account for Waitrose, Campaign can exclusively reveal.

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