Waitrose has reappointed Miles Calcraft Briginshaw Duffy (MCBD) to its £26m advertising account following a month-long review.
LONDON - Home shopping brand Empire Stores has appointed search marketing agency Tamar as its natural search provider to help it increase brand awareness and expand its online customer base.
LONDON - The number of shoppers across the UK dropped 7.5% on Saturday 8 December compared to the same day last year and Sunday footfall was down 1.6%. The second Saturday in December was once a prime day for Christmas shopping.
LONDON - Indian industrial conglomerate Tata and One Equity, a US private equity firm, are the front runners to buy Jaguar and Land Rover from Ford, with another Indian firm, Mahindra & Mahindra, the outsider of three.
Currys is making its first foray into viral marketing with the launch of a digital campaign promoting its range of electrical goods in the run-up to Christmas.
Pets at Home, Britain's biggest pet retailer, has hired Krow and EdwardsGroomSaunders (EGS) to handle its advertising and media respectively.
Dollond & Aitchison has appointed BLM to handle its media planning and buying account. The agency won a pitch against incumbent Starcom Mediavest and MPG.
McDonald's posted a 10.8% sales rise in Europe last month, bolstered by the UK, Germany and France. The company said business had been boosted by sales of premium burgers and the addition of chicken items, as well as promotional tie-ins.
Debenhams has hired Iris Experience to handle an experiential campaign.
Waitrose is promoting its festive food offering through a direct mail campaign by Kitcatt Nohr Alexander Shaw. The activity offers money-off vouchers to tempt recipients into stores.
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