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The Work: New Campaigns - UK

ONE TO LOOK OUT FOR NISSAN - QASHQAI CAR GAMES CREDITS Project: Qashqai car games Clients: Paul Willcox, vice-president, marketing; Bastien Schupp, general manager, marketing communications; Jean-Pierre Diernaz, manager, advertising and media; Bertrand de la Selle, manager, interactive marketing,...

Hotline: Gap shortlists agencies

Gap has shortlisted MediaCom and PHD to pitch against the incumbent, ZenithOptimedia, for its pan-European media planning and buying account. However, it is not reviewing its relationship with Naked Communications.

Dell mulls offline retail launch in the UK after US trial

LONDON - Computer manufacturer and direct sales specialist Dell is considering plans to open shops in the UK after trialling a retail outlet in the US.

Tommy Hilfiger to open rpa:vision-designed London store

LONDON - Tommy Hilfiger is to launch a retail, office and showroom complex in London following work by design agency rpa:vision.

Waitrose beats M&S for most loyal supermarket shoppers

LONDON - Waitrose and Marks & Spencer have topped an annual poll of loyalty among supermarket shoppers for the second year running.

Apple extends concession strategy with Comet tie-up

LONDON - Apple is expanding its store-within-a-store concept with a presence in electricals retailer Comet, following a successful trial in Tesco.

Mark Ritson on branding: Web discount will hit Thresher hard

Merry Christmas from Thresher! The retailer recently released a printable voucher on the internet entitling the bearer to 40% off wine and champagne up to a value of £500 until 10 December. Despite the fact that the voucher was intended as a special 'thank you' to selected suppliers, it has spread virally...

Morrisons revamps look to build national identity

Morrisons is overhauling its brand identity as part of its strategy to expand beyond its Northern roots and establish itself as a national retailer.

IKEA hands lead to Agency.com

IKEA intends to give online a more prominent role in its communications strategy after naming digital specialist Agency.com as lead agency on its UK roster, which includes RBLM and Naked Communications.

Boots seeks to fuel online sales

Boots is putting the finishing touches to a digital strategy intended to help it corner the multibillion-pound online health and beauty market next year.

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