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The Brand Council case studies: DKNY

31 Mar 2003

Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

Next to grow directory business as sales soar 30%

31 Mar 2003 | by Staff,

LONDON - High-street fashion chain Next is set to expand its home shopping brand Next Directory, as turnover at the division hit £471m last year.

Lastminute.com brings advertising sales in-house

28 Mar 2003 | by Jennifer Whitehead,

LONDON - Lastminute.com has amicably parted company with Unanimis, its advertising sales agency of two years, after deciding to bring the work in-house.

Burger King in US ad account talks with Y&R and Grey

28 Mar 2003 | by Staff,

NEW YORK - Burger King is in talks with Young & Rubicam and Grey Global about its US advertising account, which could lead to the first changes to its roster since it was sold by Diageo to venture capitalists.

HOTLINE: Woolworths delays decision

28 Mar 2003

Woolworths is delaying a decision on the pitch for its 25 million account and has denied that the business is poised to move into Bartle Bogle Hegarty. Octavia Morley, the Woolworths marketing director, confirmed that both BBH and the incumbent, Bates UK, had been called in for further talks, but insisted...

HOTLINE: The ASA upholds complaint from Tesco

28 Mar 2003

The Advertising Standards Authority has upheld a complaint from Tesco over a Woolworths press campaign, which listed eight confectionery, crisp and soft-drink products, claiming: "We're up to 30 per cent cheaper than Tesco." The ASA agreed the ad was misleading because it implied that Woolworths was...

HOTLINE: Poundstretcher talking to agencies

28 Mar 2003

Poundstretcher, the discount store chain, is talking to agencies in London and the regions about a TV campaign to promote its upcoming repositioning.

GUS set to review Argos and Homebase media

28 Mar 2003 | by Jeremy Lee

MindShare and PHD are both on alert following the decision by Great Universal Stores to review its Argos and Homebase media accounts.

REVIEW: Sainsbury's and Tesco opt not to sign

28 Mar 2003

Sainsbury's and Tesco have opted not to sign up to the Department of Health's five-a-day logo, designed to boost the public's consumption of fruit and vegetables. Sainsbury's is introducing its own five-a-day logo on its brands. - Marketing Week.

Mother clients put art in store

28 Mar 2003

Mother has brought together two of its clients, Selfridges and Britart, to create what is hoped to be a unique showcase for contemporary British art.

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