31 Oct 2003
| by Staff,
LONDON - Publicis is favourite to capture Boots' £90 million integrated account after the ousting of the strategic marketing director, Ann Francke, midway through the pitch process.
31 Oct 2003
Lowe has hired the M C Saatchi senior account executive Leigh Thomas to take charge of its 38 million Tesco business, the agency's largest account. Thomas, 34, a South African, takes over day-to-day control from Mark Cadman, the Lowe managing director, who will retain management responsibility for...
31 Oct 2003
Asda, best known for the pocket-slapping customers in its advertising, is entering new waters with its Christmas TV campaign, fronted by the actress Julie Walters.
CheethamBellJWT faces a fight to hold on to its 11 million Phones 4 U business as it launches a major new campaign for the mobile phone retailer.
31 Oct 2003
As an example of a client determined to get the relationship with its newly appointed agency off to the worst possible start, Somerfield Stores would be hard to better.
30 Oct 2003
| by Jennifer Whitehead,
LONDON - Ikea will show how it can transform homes in a new television advertising campaign directed by Antoine Bardou-Jacquet, the man behind the award-winning 'cog' commerical.
30 Oct 2003
| by Jennifer Whitehead,
LONDON - Lowe has hired M&C Saatchi's Leigh Thomas to run its key Tesco advertising account, the agency's biggest piece of business.
30 Oct 2003
| by Mark Kleinman
Ann Francke will receive a six-figure payoff after her sudden ousting from Boots as strategic marketing director.
30 Oct 2003
| by Mark Kleinman
Argos and Woolworths, two of the UK's biggest general merchandise retailers, are set to spend a combined 35m on advertising in the next week in an effort to win the festive custom of high-street shoppers.
30 Oct 2003
Phones4U is dropping its 'Ashamed of Your Mobile' strapline and moving to a price-led campaign as part of an 8m marketing campaign designed to take the fight to rival Carphone Warehouse.