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Homebase launched its customer magazine Ideas as part of a revamp of its image aimed at changing perceptions of it as a DIY retailer and increasing its appeal to women.
LONDON – McDonald's is getting back to burgers as it begins a sell-off of some non-McDonald's restaurants around the world to concentrate on its core brand and do "fewer things better".
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.
NEW YORK - Preppy US fashion label Abercrombie & Fitch has pulled a Christmas catalogue featuring models having group sex, but says it is to make way for a new fragrance range and not because of complaints.
LONDON - Tesco has rejected suggestions from MPs that it use data collected from its loyalty card scheme to target unhealthy eaters as part of efforts to reduce obesity in children, saying it could alienate customers.
LONDON - Tesco is moving its customer publishing business out of Forward into Cedar following a strategy review that sees the supermarket’s existing four magazines axed and replaced by a single title.
LONDON – Edge Ideas has won Autolink's £3m advertising and design account, which will see the agency develop a new corporate identity for the new and used supermarket.
LONDON – Boots has cut the shortlist for its £44m advertising account down to two agencies, dropping Publicis and Abbott Mead Vickers BBDO from the review.
LONDON – A mail order catalogue from Shop Direct has been censured by the advertising watchdog for containing T-Shirts sporting offensive words and images.
LONDON - A campaign to promote local produce markets which spoofed the legendary 'Hello Boys' ad for Wonderbra has been rejected by some of the people it was intended to help.
