Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.
Search results
Search filters:
By Date
-
2003
By Channel
-
Direct Marketing
By Industry Sector
-
Retail
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (74)
- Campaign (7)
- Marketing (38)
By Sector
- Online Shopping (16)
- Other High Street (2)
Case Study: Homebase customer magazine
17 Dec 2003
Homebase launched its customer magazine Ideas as part of a revamp of its image aimed at changing perceptions of it as a DIY retailer and increasing its appeal to women.
DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
Up-and-coming agencies are doing much to push forward creativity in direct marketing.
Abercrombie & Fitch pulls raunchy clothing catalogue
05 Dec 2003 | by Staff,
NEW YORK - Preppy US fashion label Abercrombie & Fitch has pulled a Christmas catalogue featuring models having group sex, but says it is to make way for a new fragrance range and not because of complaints.
Tesco rejects MPs' loyalty card obesity suggestion
05 Dec 2003 | by Staff,
LONDON - Tesco has rejected suggestions from MPs that it use data collected from its loyalty card scheme to target unhealthy eaters as part of efforts to reduce obesity in children, saying it could alienate customers.
Tesco appoints Cedar to merge customer magazines
04 Dec 2003 | by Staff,
LONDON - Tesco is moving its customer publishing business out of Forward into Cedar following a strategy review that sees the supermarket’s existing four magazines axed and replaced by a single title.
Catalogue censured for containing offensive T-Shirts
03 Dec 2003 | by Claire Billings,
LONDON – A mail order catalogue from Shop Direct has been censured by the advertising watchdog for containing T-Shirts sporting offensive words and images.
Aerodeon and Bluegrid develop mobile loyalty offering
28 Nov 2003 | by Claire Billings,
LONDON – Retailers will be able to offer money off coupons and reward vouchers to shoppers on their mobile phones with the launch of a new system developed by mobile marketing firm Aerodeon and software company Bluegrid.
Gadget Shop is first to trial mobile barcode coupons
25 Nov 2003 | by Staff,
LONDON – The Gadget Shop is claiming to have increased the average transaction value by 50% after it became the first high street retailer to run a mobile coupon campaign.
Skater store Route One launches e-commerce revamp
24 Nov 2003 | by Staff,
LONDON - Route One, the independent 'street' retailer, has launched a new online store as part of an overhauled direct retail operation.
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
