Superbrands case studies: McDonald's
28 Jun 2002
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
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'Face/Off' star takes off as Amtrak and a dotcom puppet live another day
28 Jun 2002
BRAND WATCH - John Travolta's latest role will see him take to the sky, while train company Amtrak and a dotcom sock puppet made comebacks, writes Jennifer Whitehead in this week's Brand Watch .
HOTLINE: Matalan confirms appointment of M&C Saatchi and Lida
28 Jun 2002
Matalan, the clothing retailer with 150 stores across the UK, has confirmed the appointment of M%26C Saatchi and Lida, the agency's direct marketing operation, to handle its account. The business was previously split between cdp-travissully and edge, the through-the-line specialist.
Singing bees star in new TV ad for Co-op from Partners BDDH
28 Jun 2002
The animated bee characters Andy and Karen have returned to front a new national campaign for the Co-operative Group food stores by Partners BDDH.
Lastminute.com launches in Japan
27 Jun 2002 | by Staff,
HONG KONG - Lastminute.com, the online travel retailer, has launched a Japanese version of its website, in a move to expand its global presence to 10 countries.
STOP PRESS: Sainsbury's launches new product range
27 Jun 2002
Sainsbury's is launching a 90-strong product range called Way To Five as part of its support for the government's bid to get people eating five portions of fruit and vegetables every day. The supermarket is also expanding its Be Good To Yourself healthy eating range.
West End seeks to create brand identity
27 Jun 2002 | by MARK KLEINMAN
London's West End is to get a fresh brand identity and a marketing campaign as it fights off growing competition from out-of-town destinations such as Lakeside and Bluewater.
McDonald's under fire for kids' TV tie
27 Jun 2002 | by MARK KLEINMAN
McDonald's has signed a controversial deal to sponsor the ITV weekend children's programming strand, prompting one Labour MP to call for fast-food TV tie-ups to be banned.
DIRECT: Tesco aims SoDamTuff at Clubcard members
27 Jun 2002 | by MARK KLEINMAN
Tesco has appointed direct marketing shop dunnhumby cinnamon to handle the launch assignment for a range of male-oriented grooming products called SoDamTuff.
DIRECT CHOICE: Marks & Spencer Lunchtogo
27 Jun 2002 | by STEVE STRETTON, creative partner, Archibald Ingall Stretton
It seems Marks %26 Spencer is seeking to build on the success of its food hall with an initiative aimed at providing nibbles for last-minute business meetings.
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