Click 
to remove filters
Superdrug has axed the role of marketing director Jo O'Connor and looks set to cull its 40-strong marketing department as new parent Kruidvat begins to review the business. A spokeswoman for the health and beauty chain, which Kingfisher sold last July for 280m, said "every job in the company...
Somerfield is to begin trials of a loyalty scheme that will reward shoppers with cash savings rather than points, in a bid to lure customers from its larger rivals. The scheme, first predicted in Marketing last year (Marketing, August 9, 2001), will be called Saver Card, and will be introduced...
Carphone Warehouse is trialling a standalone retail concept called Phone Fashions in a bid to create a specialised destination for mobile phone accessories. The first Phone Fashions-branded store has opened in Wardour Street in London next to a Carphone Warehouse shop. It sells ringtones,...
Marks & Spencer is launching a 'Health & Wellbeing Experience' cooking and sampling campaign in the UK's largest shopping centres, using a branded 20-seat mobile theatre for lectures and demonstrations.
McDonald's is linking with Disney to promote new film Monsters, Inc, in what the fast-food giant claims is the largest retail-based mobile marketing campaign ever in Europe. Consumers will text a code concealed on millions of fry-boxes to discover if they have won a prize. The promotion has...
Safeway is planning to stage a pop concert featuring major international music acts as it gears up for a series of food-range launches later this year. The event, which is being developed under the project title World Favourites, will be staged in London this summer as a follow-up to the...
Safeway has launched a pizza delivery service that guarantees to keep pizza hot from the store to the front door. The chain says it is the first supermarket to offer such a service, which it is trialling at a store in east London.
Verdict Research has published a report stating that retailer's brands will be the key to their success during 2002. The study shows that branding is the most important factor that will help shape the profits of the UK's high-street chains.
If you'll forgive the oxymoron, loyalty is back. Like being a little bit pregnant - which you can't be - loyalty has no right to come and go as it pleases. Yet at the start of 2002 UK marketers have been avidly renewing their vows with the loyalty concept in the hope that customers will also...
Loyalty has once again become a marketing buzzword, following a golden era in the mid-90s. Today's schemes are offering rewards in travel and leisure, but will these incentives be enough to restore the popularity of the loyalty card? In the past four weeks, loyalty has been big news: Marks...
