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DATA 2002: how data contributes to making tesco the most profitable retailer in the UK
26 Nov 2002 | by Matthew Keylock and Crawford Davidson
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Matthew Keylock, director of retail solutions, Dunnhumby and Crawford Davidson, director of clubcard, Tesco.
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