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Superbrands case studies: EasyJet

23 May 2002

Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.

Superbrands case studies: The National Lottery

14 May 2002

Originally published in 'Consumer Superbrands Volume IV, May 2001'. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.

How proper media planning can save you from your ego

25 Apr 2002

Earlier this month there was an interview with Charles Dunstone in the Financial Times. Nothing special about that, the man is ubiquitous. The interest lay in a brief passage about how, in its early days, Carphone Warehouse took the then-radical step of concentrating all its spend on radio, with the...

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