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Imagine if you could get in for free each time your favourite band came to town. True fans of indie rockers, Rocket from the Crypt (RFTC) can do just that, on one condition: that they get a permanent tattoo of the band's rocket logo inked into their flesh. That's dedication, writes Kate Kaye .
The media revelled in the news that McDonald's had failed in its attempt to ban McChina during a week which saw the big brands change their names, writes Jennifer Whitehead in this week's round-up of brand news.
LONDON - Walt Disney Company, owner of the ABC TV network, said fourth-quarter net income dropped 68% to 36.5m with little sign of a recovery as the outlook for first quarter of 2002 remained bleak.
LONDON - Burger King's marketing war with rival McDonald's intensified again this week with the news that the Diageo-owned fast-food chain has signed a joint global marketing agreement with media giant AOL Time Warner.
NEW YORK - US media giant Viacom, which owns the US television network CBS, saw its profits turn to losses as revenues suffered as a result of the terrorist attacks on the US last month.
LONDON - Despite the shockwaves of September 11 and falling advertising revenue, advertisers expect the current downturn to be brief, according to the IPA Bellwether Report.
WINNER Titles: Arts, toys and games, fashion Client: Mothercare Agency: St Luke's Creative team: Al Young, Julian Vizard, Tim Collins Creative director: Al Young Media planner: Kate Cox Media agency: Media Planning Group Directors: Al Young, Julian Vizard, Tim Collins Production house: St Luke's Communications Facilities...
WINNER Title: Balloons Client: MasterCard Domestic Accept Agency: McCann Erickson Creative team: Gary Marjoram, Rob Brown Creative director: Stephen Ward Media planner: Deborah Mackay Media agency: Universal McCann Director: Ralph Van Dijk Production house: Eardrum Facilities house: Angell Sound Sound...
