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The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m.
Supermarket chain Safeway is planning to spend more on revamping its stores, introducing new product ranges, restaurants, dry cleaning and photo processing on the back of strong second-quarter like-for-like sales up 5.1%.
Sainsbury’s has rolled out a new mobile phone service, which it claims guarantees the lowest price to consumers in a bid to boost its loyalty card scheme.
National Express and Southern Electric, two issuers of Argos Premier Points, are pushing the launch of the Argos Premier Points Travel Club. Customers can now redeem their points for holiday discounts. Participating tour operators include Airtours, First Choice, Virgin Holidays and Cresta. Leaflets...
Any fool can write about the Apple iMac, Audi TT, or some other proven design icon. What interests me more is finding something nice where you least expect to. It s a bit like finding a fiver down the back of the sofa.
The gardening website Dig-it.co.uk is launching a mail-order catalogue. The catalogue, which has been developed by the direct marketing company RSCR, will be distributed with key gardening and style publications this week. Dig-it said that the move is part of its multi-channel approach.
The gardening website Dig-it.co.uk is launching a mail-order catalogue. The catalogue, which has been developed by the direct marketing company RSCR, will be distributed with key gardening and style publications this week. Dig-it said that the move is part of its multi-channel approach.
A surge in activity from the retail and financial services sectors were the main catalysts of a 12.5% year-on-year increase in second-quarter direct mail volumes, according to the Direct Mail Information Service. The body, which monitors DM volume and expenditure on behalf of Royal Mail, said spend...
Retailers will soon be able to directly target consumers near their stores through a service from start-up firm Saverfone. The company will allow consumers to select special offers on WAP-enabled mobile phones, then redeem a promotion code in-store for offers in which they are interested. Launching...
The past 12 months have been an interesting time for CPM. In these pages last year, we discussed our strategy of moving away from field marketing to occupy a broader space - as an organisation providing customer acquisition and management services for our clients. This shift was about something more...
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