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The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m.
It will come as little comfort to Railtrack and GNER in the painful aftermath of the Hatfield train crash, but a crisis managed well can not only limit damage to a company s reputation: it can actually enhance it.
Brands are a big problem in the overcrowded new-media world. Consumers are faced with thousands of funky names, such as Buzz, Beenz, BOL and Breathe. With e-brands launching all the time, people are left with a head full of names, but little idea of what they do. The situation is best illustrated by...
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...
Analysts accusing Marks Blairite spin on its plans for hauling itself out of the brown stuff might be interested to know about a bit of spinning that s been going on over its new slogan.
Walker Media has been appointed by the Windsmoor Group to handle its ladies fashion brands.
24/7 has picked up the global sales contract for the music portal Worldpop.com.
Laura Ashley has restructured its marketing department following the departure of marketing and PR director Ann Donaghy.
Stephen Robertson, marketing director of B&Q, has been promoted to managing director of its online DIY division. The move is part of a restructure of B&Q’s parent company Kingfisher to cope with an expansion of its online retailing operation, e-Kingfisher. The group forecasts that online sales in the...
