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Iceland recruits ex-Somerfield boss

Iceland has hired Alan Shepherd, the former Somerfield brand communications director, as its marketing director after a year-long search.

Farmers union to spend millions on branding UK food

The National Farmers Union is developing a new brand to promote British food, which it will support with an advertising and marketing campaign worth several million pounds.

STOP PRESS

A new service called Oneswoop.com, which allows UK consumers to find and order the cheapest new cars from across the EU via the internet, is launching in January. The site is the brainchild of brothers Roeland and Alexander van de Ven, and is being backed by companies including Marks & Spencer and Atlas...

Amazon music store beats BOL online

Online retailer Amazon.co.uk unveiled its much-touted online music store this week, pipping Bertelsmann-owned rival BOL to the post.

Kinko’s launches first UK advertising campaign

Kinko s, the US-based high-street printing shop chain, is launching its first UK advertising campaign this Thursday. The ads, created by TBWA GGT Simons Palmer, aim to give the company an irreverent image by contrasting the strapline, Presentation is Everything against shocking examples of unfinished...

Bookseller Ottakars to tap into growing e-tail market

Book retailer Ottakars will next month become the latest UK chain to sell books over the internet. The move comes as competition in internet bookselling intensifies, with supermarkets Tesco and Asda set to join the market.

NEWS BRIEFS

Scottish agency 1576 has won the pounds 1m advertising account for The Scotsman after a five-way pitch against Smarts, Barkers, WAM McCann and Strathearn. The agency plans to run both tactical and brand-building campaigns to increase the newspaper s circulation.

Chateau Online hires FMCG chief for pounds 3m ad push

Online wine retailer Chateau Online has signed up former FMCG marketer, Christophe Poupinel, as its chief European marketer, ahead of a pounds 3m advertising push due for next month.

Sainsbury’s joins beef battle with new TV ad

Sainsbury s will this week launch a TV campaign backing British beef with a 20% price cut, as a number of supermarkets in the UK build the guerre de boeuf into their marketing campaigns.

NEW MEDIA: Poll confirms TV is top method for home-shoppers

Interactive television, not the PC, is likely to be the consumer s preferred method of home shopping, according to a new poll.

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