28 Oct 1999
| by ALEXANDRA JARDINE
Iceland has hired Alan Shepherd, the former Somerfield brand
communications director, as its marketing director after a year-long
search.
28 Oct 1999
| by ALEXANDRA JARDINE
The National Farmers Union is developing a new brand to promote
British food, which it will support with an advertising and marketing
campaign worth several million pounds.
28 Oct 1999
| by BEN ROSIER
A new service called Oneswoop.com, which allows UK consumers to
find and order the cheapest new cars from across the EU via the
internet, is launching in January. The site is the brainchild of
brothers Roeland and Alexander van de Ven, and is being backed by
companies including Marks & Spencer and Atlas...
28 Oct 1999
| by BEN ROSIER
Online retailer Amazon.co.uk unveiled its much-touted online music
store this week, pipping Bertelsmann-owned rival BOL to the post.
28 Oct 1999
| by ANNE-MARIE CRAWFORD
Kinko s, the US-based high-street printing shop chain, is launching
its first UK advertising campaign this Thursday. The ads, created by
TBWA GGT Simons Palmer, aim to give the company an irreverent image by
contrasting the strapline, Presentation is Everything against shocking
examples of unfinished...
28 Oct 1999
| by CONOR DIGNAM
Book retailer Ottakars will next month become the latest UK chain
to sell books over the internet. The move comes as competition in
internet bookselling intensifies, with supermarkets Tesco and Asda set
to join the market.
28 Oct 1999
| by CONOR DIGNAM
Scottish agency 1576 has won the pounds 1m advertising account for
The Scotsman after a five-way pitch against Smarts, Barkers, WAM McCann
and Strathearn. The agency plans to run both tactical and brand-building
campaigns to increase the newspaper s circulation.
28 Oct 1999
| by CONOR DIGNAM
Online wine retailer Chateau Online has signed up former FMCG
marketer, Christophe Poupinel, as its chief European marketer, ahead of
a pounds 3m advertising push due for next month.
28 Oct 1999
| by ALEXANDRA JARDINE
Sainsbury s will this week launch a TV campaign backing British
beef with a 20% price cut, as a number of supermarkets in the UK build
the guerre de boeuf into their marketing campaigns.
28 Oct 1999
| by NEIL HENDEY, Web developer, Student24-7
Interactive television, not the PC, is likely to be the consumer s
preferred method of home shopping, according to a new poll.