to remove filtersAtlas signed to launch Perfume Shop campaign
25 Nov 1999 | by ANNE-MARIE CRAWFORD
The Perfume Shop, a discount fragrance retailer, has hired Atlas Advertising to create its first ad campaign.
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eVentures names agencies for pounds 5m Buy.com UK launch
25 Nov 1999 | by ANNE-MARIE CRAWFORD
Internet investor eVentures, which is owned by News Corp and Japan s Softbank, has hired Rainey Kelly Campbell Roalfe/Y&R and Carat as the creative and media agencies to handle the pounds 5m launch of its first UK brand, Buy.com.
Research reveals top three brands for UK managers
25 Nov 1999 | by IAN DARBY
Research by the Value Engineers has revealed the brands that UK s brand managers would most like to manage, and which are the turn-offs.
Carlton International
25 Nov 1999 | by ALEXANDRA JARDINE
Carlton International is to ensure that Thunderbirds are go! for a new generation by launching a range of merchandise on the back of the cult show s planned revival next year. Carlton, which bought the rights to Thunderbirds from Universal Studios this year, is to launch branded clothing, computer...
Briefs
25 Nov 1999 | by ALEXANDRA JARDINE
Motivforce and Purchasepoint, the marketing services agencies, are to merge next year, following the acquisition of Lopex, Purchasepoint s parent company, by Havas Advertising. The new agency, as yet unnamed, will have billings of more than pounds 65m. Clients include Vodafone, Ford, Microsoft, BT and...
MEDIA: Virgin Radio site to offer listeners e-shopping links
25 Nov 1999 | by IMELDA MICHALCZYK
Virgin Radio has teamed up with a raft of companies including Orange, BT Highway and First Quench to offer an interactive gift-shopping facility on its web site.
MEDIA: Briefs
25 Nov 1999 | by JANE BAINBRIDGE, Features Editor, Marke
ITV s overnight ratings for its coverage of the England versus Scotland Euro 2000 qualifier showed that the match attracted an average audience of 15.6 million, representing a 57% audience share. Figures peaked at almost 18 million for the match. ITV Nightly News also attracted its highest audience,...
NEW MEDIA: Online book shop opens music site
25 Nov 1999 | by CORDELIA BRABBS
BOL, the Bertelsmann-owned online bookshop, this week begins selling CDs for the first time backed by a multimillion-pound advertising campaign.
DIRECT: Briefs
25 Nov 1999 | by PAUL WHITFIELD
Winterthur Life, a mortgage and personal finance company, has launched a marketing database to track new home buyers. Winterthur, which is part of the Credit Suisse group, will use its 1000 tied estate agents throughout the UK to track and update the database. The company estimates that there are about...
OPINION: Profile - Back from the Amazon/Chris Ketley, Managing director, Zenith Interactive Solutions
25 Nov 1999 | by ANNE-MARIE CRAWFORD
Chris Ketley is possibly one of the most eager to please people I have met.
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