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Five line up for Britannia media

26 Jun 1998 | by ELEANOR TRICKETT

Media companies are preparing to pitch for the Britannia Music media planning and buying account as it goes up for review after 22 years with Carat.

Banks Hoggins nets pounds 5m ad account for Bluewater complex

26 Jun 1998 | by KAREN YATES

Banks Hoggins O Shea has scooped the pounds 5 million launch of Europe s largest shopping mall, the Kent-based Bluewater complex.

STOP PRESS

25 Jun 1998 | by LUCY BARRETT

Court Burkitt & Company (CBC) has won its second train operater advertising account within a week. It will be creating a branding campaign for Great North Eastern Railway in the autumn, with media buying remaining with the Charles Walls Group. CBC has also picked up the advertising for South West Trains...

Radio Rentals in digital trade-up customer drive

25 Jun 1998 | by ANNE-MARIE CRAWFORD

Thorn UK s Radio Rentals chain has launched a new service called Digital Advantage Club this week in an attempt to grab an early share of the digital TV market.

MEDIA: Mini Underground panels

25 Jun 1998 | by ANNE-MARIE CRAWFORD

Bean Andrews Norways Cramphorn has replaced some of the escalator ad panels on the London Underground with specially made, half-size panels, to advertise department store Liberty s summer sale.

NEW MEDIA: Audi eyes online sales

25 Jun 1998 | by BINNUR BEYAZTAS

Audi is to experiment with selling its cars over the internet as part of the launch of its UK web site.

AGENDA: Overdue retail shake-up puts Littlewoods on a new track - Littlewoods’ decision to shake up its business and focus on retail has added to its reputation for muddled thinking. But it could just be the right move, writes Binnur Beyaztas

25 Jun 1998 | by BINNUR BEYAZTAS

The Littlewoods Organisation s decision to set up a new retail division, appoint a group marketing director and integrate its home-shopping and stores businesses is the latest in a series of drastic changes in direction for the group. Many observers have been left wondering whether it is suffering a...

AGENDA: How to come up smelling of roses over a complaint

25 Jun 1998 | by DRAYTON BIRD

Readers sometimes ask how I keep up this tide of bilge, week after punishing week. A cartoon of a critic gloomily seeking inspiration suggests one answer. I can t find anything to get angry about was the caption.

PROFILE: Woman of letters - LOUISE COLLINGE MARKETING MANAGER BORDERS UK

25 Jun 1998 | by RUTH NICHOLAS

The atmosphere was warm and relaxed, despite each of the three floors being the size of an aircraft hangar, the furniture was comfortable enough to envelop you and the coffee piping hot. The staff achieved that subtle balance between intrusion and non-existence - they seemed to appear out of the wallpaper...

ADWATCH: Dollond ads focus on service - The battle for market share among opticians has led Dollond & Aitchison to take a distinctive line with its ads, writes Lisa Campbell

25 Jun 1998 | by LISA CAMPBELL

No one needed glasses to see the recent flurry of marketing activity among opticians.

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