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Awards won by BMP DDB in the consumer magazine section include a bronze and a silver in the computers and consumer durables category for Sony s nose stander ; a bronze and a silver in the grocery, soft drinks and household category for the National Dairy Council s milkman ; and a bronze in the motor...
Safeway Magazine has been the success story of the year. A monthly circulation of 1,617,954 (up to 900,000 copies being picked up in the first week) and a July-December NRS of 3,185,000 make it one of the best-read magazines in the UK.
Mustoe Merriman Herring Levy has won the pounds 5 million task of launching the Money Store, a US home equity lender which will open its doors in the UK in the summer. Optimedia has picked up the media planning and buying task, beating three unnamed agencies.
John Wren, the president and chief executive of Omnicom, has denied reports circulating this week that its TBWA and GGT networks are to merge within three months. Nothing could be further from the truth, he said, adding that it would be another two to three weeks before more would be known about...
Anheuser-Busch has taken its media planning and buying in-house in some international markets to form Busch Media Group. Busch already handles its own media in the US, and South America and Eastern Europe will be the next markets to change. The UK is unaffected by the move at present and BMP Optimum...
The future of advertising accounts totalling almost pounds 20 million is open to question after the formal go-head for a merger between the Somerfield and Kwik Save supermarket chains.
The news that Bass is to pull out of the Consumer Needs Consortium will come as no surprise to cynics. Grand ideas about co-operation between brands have often failed when tested against the realities of competition.
Three-quarters of people have now joined retail loyalty schemes but consumers remain suspicious of retailers intentions, according to research company Mintel.
Sainsbury s is offering manufacturers the chance to promote their brands directly to shoppers via the supermarket chain s new interactive kiosks.
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