The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998.
J. Walter Thompson has poached the CIA Medianetwork vice-chairman, Marco Rimini, to fill the newly created post of director of strategy and development. Banks Hoggins O Shea has scooped the pounds 4.5 million advertising task to position Waitrose as the top supermarket for value and quality.
Call me a scrooge if you like, but what exactly is happening to Christmas? The next time you re watching television at home, walk out of the room during the commercial break and listen to the ads. They are all the same. This Christmas, why not drop into big warehouse-type retailer ... .
The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues.
Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a renewed attack on the pounds 48bn credit card market.
Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push and appointed its first marketing director as it strives to throw off its expensive image.
Halfords is reviewing its pounds 9 million advertising account after four years with Publicis.
Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores. Manchester...
In the past five years or so, the US market has seen the emergence of what they now like to call transactional television - television as a direct sales medium. And we re not just talking about this is not available in any shop CD collections of instantly forgotten mood music.
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