NEWS: Clarins fury at Asda price cuts
19 Dec 1996 | by JANE BAINBRIDGE AND JULIAN LEE
Cosmetics company Clarins is threatening legal action against Asda for selling products from its skin-care range at knockdown prices in the run-up to Christmas.
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NEWS: McCarten takes on Sainsbury’s customer care
19 Dec 1996 | by JULIAN LEE
Sainsbury s has removed responsibility for customer services from its retail operation and handed it to Kevin McCarten s marketing department, in the clearest signal yet that this will continue to be the key battleground for customers in 1997.
NEWS: Safeway ABC to aid travel offer
19 Dec 1996
Safeway is further breaking down the increasingly blurred barriers on the high street with news that it is setting up a dedicated travel booking service.
NEWS: BBG to step up copycat battle
19 Dec 1996 | by JULIAN LEE
The British Brands Group (BBG) is to undertake independent research to prove that shoppers are confused by lookalike products, in the light of the latest row over spirits brands between Asda and International Distillers and Vintners (IDV).
NEWS: London Underground has...
19 Dec 1996
London Underground has banned a poster using Tube station logos which was thought to be too confusing for the public. The poster, through Court Burkitt Trainspotting , it features large logos for Whiteleys nearest Tube stations, Bayswater and Queensway.
NEWS: Shoppers with gift of foresight
19 Dec 1996
If you are planning a do-or-die mission to the shops on Christmas Eve, you should bear in mind that 22% of consumers have had the whole nasty business over and done with since October 8.
NEWS: British reserve goes against the national interest
19 Dec 1996 | by QUENTIN BELL
When Roger Partington of Safeway was quoted in the news pages of Marketing last week, little did he know he d turn up in the first paragraph of my column today. It must be the equivalent of being in Knightsbridge, only to arrive later at Turnham Green.
MEDIA: MEDIA CHOICE; xmas Shop windows
19 Dec 1996 | by PETER CLEMENTS
Peter Clements Business development director European Business News
ADVERTISING & PROMOTION: Supermarkets put cash before basic questions
19 Dec 1996 | by DRAYTON BIRD
Have you ever felt ashamed at being attracted to some gruesome sight despite yourself? Road accidents, for example, always draw horrified yet fascinated onlookers. I know this from personal experience: at 18 I was run over and nearly died.
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