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THIS WEEK: Morgan takes Boots’ global role

21 Nov 1996

Boots Healthcare International (BHI) has brought in ex-Kellogg marketing director Rob Morgan to head the marketing of its global pharmaceutical brands and spearhead a move into new international markets.

THIS WEEK: BRIEFS

21 Nov 1996

Travel tips

THIS WEEK: Marketing role cut by Richards

21 Nov 1996

Womenswear brand Richards has suffered a casualty in its marketing department as a result of a reshuffle.

THIS WEEK: Hovis dough for bicycle project

21 Nov 1996

British Bakeries is upgrading its sponsorship of cycling by investing pounds 500,000 to link its Hovis brand to the building of the National Byway.

ANALYSIS: Will hypermarkets take root?

21 Nov 1996 | by JULIAN LEE

UK supermarket groups seem ready to revive hypermarkets, but are British consumers ready to take advantage of them? Julian Lee reports

MARKETING MIX: HOBBY HORSE; Why banks should take lessons from the supermarkets

21 Nov 1996 | by MIKE HEWITT

Those readers - and I am sure there are many - who are convinced that all advances in technology are the work of the devil are about to have their prejudices confirmed. I don t like doing this, as I m a bit of a big kid when it comes to flashing lights and whirring noises, but I m left with no option....

THIS WEEK: Tesco launches hypermarkets

14 Nov 1996 | by JULIAN LEE

Tesco, which has already extended its brand into the Metro and Express formats, is planning a move into hypermarkets with the opening of its biggest UK store early next year.

THIS WEEK: Charity begins with shopping

14 Nov 1996

Companies are seriously out of touch with consumer attitudes towards cause-related marketing and underestimate the ability of charity link- ups to increase sales.

THIS WEEK: Kwik Save cuts slowest brands

14 Nov 1996 | by JULIAN LEE

Kwik Save is to slash up to 500 brands as part of its New Generation review to set it on the road to recovery.

THIS WEEK: Sears slump forces brand push

14 Nov 1996

Sears is planning its biggest marketing push ever for its portfolio of high street brands.

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