21 Nov 1996
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Boots Healthcare International (BHI) has brought in ex-Kellogg marketing director Rob Morgan to head the marketing of its global pharmaceutical brands and spearhead a move into new international markets.
Womenswear brand Richards has suffered a casualty in its marketing department as a result of a reshuffle.
British Bakeries is upgrading its sponsorship of cycling by investing pounds 500,000 to link its Hovis brand to the building of the National Byway.
UK supermarket groups seem ready to revive hypermarkets, but are British consumers ready to take advantage of them? Julian Lee reports
Those readers - and I am sure there are many - who are convinced that all advances in technology are the work of the devil are about to have their prejudices confirmed. I don t like doing this, as I m a bit of a big kid when it comes to flashing lights and whirring noises, but I m left with no option....
Tesco, which has already extended its brand into the Metro and Express formats, is planning a move into hypermarkets with the opening of its biggest UK store early next year.
Companies are seriously out of touch with consumer attitudes towards cause-related marketing and underestimate the ability of charity link- ups to increase sales.
Kwik Save is to slash up to 500 brands as part of its New Generation review to set it on the road to recovery.
Sears is planning its biggest marketing push ever for its portfolio of high street brands.