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MEDIA: SPOTLIGHT ON; PROMOTING TV ADS: Is there more to flagging ads than boosting the audience?

Does advertising your own ads make them any more effective?

THIS WEEK: Body Shop’s PR pioneer to exit

Jilly Forster, one of the main architects of The Body Shop brand and Anita Roddick s right-hand woman, is leaving the company.

BELOW-THE-LINE: BRIEFS

Double for Triangle

CLOSE-UP: PERSPECTIVE; Advertising alone cannot put an end to the beef fiasco

You can t polish a turd. Sadly, you re not allowed to say that on BBC news programmes. Nor can you insert stool, or poo or any other meaningful word. You can say muck, but that doesn t really mean the same thing. And you can t make a silk purse out of a sow s ear is not only less pithy, its not easy...

BELOW-THE-LINE: BRIEFS

Stamp of success

MOVERS

The Southampton-based Riggs Advertising and Public Relations has appointed David Fowles to head the agency. He was previously group chief executive at Hall Harrison Cowley Advertising. Before that, he was at Euro RSCG, D Arcy Masius Benton and Bowles, McCann-Erickson and Lopex, among other agencies.

NEWS: M&C Saatchi beats two to land Asprey brands ad revamp

The Queen s jeweller, Asprey, has appointed M s financial rescue by Prince Jefri Bolkiah of Brunei last year.

THIS WEEK: Le Shuttle boost for travel trade

Le Shuttle, the channel tunnel passenger car service, has established a dedicated marketing team to improve relations with travel agents.


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