THIS WEEK: Body Shop’s PR pioneer to exit
25 Apr 1996 | by JULIAN LEE
Jilly Forster, one of the main architects of The Body Shop brand and Anita Roddick s right-hand woman, is leaving the company.
Does advertising your own ads make them any more effective?
Jilly Forster, one of the main architects of The Body Shop brand and Anita Roddick s right-hand woman, is leaving the company.
You can t polish a turd. Sadly, you re not allowed to say that on BBC news programmes. Nor can you insert stool, or poo or any other meaningful word. You can say muck, but that doesn t really mean the same thing. And you can t make a silk purse out of a sow s ear is not only less pithy, its not easy...
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