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NEWS: Briefs

Oftel appointment

THIS WEEK: BRIEFS

Travel tips

ADVERTISING & PROMOTION: Briefs

Net gains

NEWS: HOTLINE

Speculation that the RAC is to review its creative account persisted this week, despite client denials. The incumbent, Butterfield Day Devito Hockney, has dismissed the talk. Nigel Long, the BDDH managing director, said: Jan Smith [the RAC s group managing director] does talk to agencies because she...

MARKETING MIX: Net yourself a crate of wine

If you re still not on friendly terms with the Internet, now s a good time to start tuning in. To promote the agency s work, Lowe Howard- Spink s Internet site (http://www.lowehoward-spink.co.uk) has begun to feature a regular competition, asking surfers a series of questions about a current commercial...

MEDIA: FOR THE RECORD

Zenith Media has appointed its head of radio, Steve Hyde, as strategic planning director in the wake of Sue Oriel s resignation to join Media Audits (Campaign, last week). Hyde s old job will go to Yvonne Scullion, a TV buying director at Zenith. Andy Tilley, the joint managing director, is still looking...

NEWS: HOTLINE

Three agencies have progressed to the final round of pitches for the pounds 20 million pan-European Olivetti Personal Computers account (Campaign, last week). The UK s SMI Group is lining up against Ammirati Puris Lintas (Paris) and a late entrant, FCB (Milan). A decision is expected next week.

THIS WEEK: Home shop expands

Supermarket Direct, the home shopping service trialled by Sainsbury s, is planning a private share offer to fund an expansion of its business.

ANALYSIS: A checkout on your doorstep

The day may not be too far off when a large proportion of shoppers shun the weekend supermarket crush and get their groceries sent round, writes Julian Lee

THIS WEEK: Tesco tries out home shopping with pensioners

Tesco is conducting its first major home shopping trial, which is also designed to build closer ties with the community.


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