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Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Tesco's debut London catwalk attracts celebrity audience

17 May 2013 | by Rachel Barnes

Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.

Kellogg's hits back at own-label with top secret Special K recipe

17 May 2013 | by John Reynolds

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

Marketing Leader of the Year: The candidates - Justin Cooke

17 May 2013

Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.

Morrisons strikes 25-year deal with Ocado

17 May 2013 | by John Reynolds

Morrisons, the UK's fourth biggest supermarket chain, is to make its first foray into online grocery, after striking a 25-year deal with internet grocer Ocado.

Ebay boss gives mobile team 'permission to step on toes'

16 May 2013 | by Matthew Chapman

Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Next promotes top marketer Jane Shields to the board

16 May 2013 | by Rachel Barnes

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.

Hope&Glory wins Ikea consumer press office duties

16 May 2013 | by Daniel Farey-Jones

Furniture giant Ikea has awarded Hope&Glory a retained account to handle its consumer press office, previously held by Cake, though it has yet to conclude a wider PR review.

Tesco triumphant in top five 'socially devoted' brands poll

16 May 2013 | by Gemma Charles

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

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