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Sainsbury's and Channel 4 triumphed at last night's 2013 Marketing Society Awards for Excellence, taking home the prestigious Grand Prix for their collaborative London 2012 Paralympics campaign.
Homebase expects to increase sales revenues by five per cent by combining TV viewing data from SkyIQ with information from loyalty firm Nectar, the retailer's head of marketing, Becky Brock, told Media360 last week.
Tesco's foray into being a media owner continued this week with news that the retailer is to host a number of classic ITV dramas on its ad-funded digital channel, Clubcard TV, following a deal with ITV.
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Bookmaker Coral has managed to double the rate of engagement it achieves on Twitter since the microblogging network introduced its advertising API.
IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad formats.
Amscreen, the outdoor screen company, believes it is set to revolutionise the sector with the introduction of face-tracking technology across its portfolio of digital screens.
Shop Direct Group has been named as the commercial launch partner of 4oD on Sky in a six-month deal that starts on Saturday.
Tesco has secured a deal with BBC Worldwide that will bring a raft of popular cookery, comedy and drama programmes to its ad-supported streaming service Clubcard TV.
