EA scoops top spot in Social Brands 100
23 May 2013 | by Gordon MacMillan
The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.
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A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her choices are the latest in our series in association...
The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.
Microsoft is reported to have made a $1bn (£65m) to take control of the digital assets for Barnes & Noble's Nook e-reader business, which sparked a 24% increase in the book retailer's shares yesterday.
TopShop has been revealed as fashion's most social media savvy high street brand, according to a London Fashion Week study by Salesforce.
British computer science graduate Jenny Griffiths is aiming to transform how we shop for clothes online.
John Lewis' highly emotional Christmas TV ad, created by Adam & Eve, won the last Thinkboxes awards of 2011. The retailer wanted to continue its tradition of releasing a big television ad that would touch and inspire the nation.
Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.
In this extract from his book 'The Science of Serendipity: How to Unlock the Promise of Innovation', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative.
Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.
As Jessops and HMV show, businesses need to adjust and modify to meet the challenges of change, writes Aaron Shields, strategy director, Fitch.