Nokia and McDonald's among the takers for C4's ad offer
17 May 2013 | by Priyanka Mehra Dayal
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
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Specsavers integrates Skype to capture pictures
20 May 2013
The video capabilities of Skype are being used by Specsavers to launch its annual 'Spectacle Wearer of the Year' competition.
Kellogg's hits back at own-label with top secret Special K recipe
17 May 2013 | by John Reynolds
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.
Tesco's debut London catwalk attracts celebrity audience
17 May 2013 | by Rachel Barnes
Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.
Marketing Leader of the Year: The candidates - Justin Cooke
17 May 2013
Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.
Morrisons strikes 25-year deal with Ocado
17 May 2013 | by John Reynolds
Morrisons, the UK's fourth biggest supermarket chain, is to make its first foray into online grocery, after striking a 25-year deal with internet grocer Ocado.
Ebay boss gives mobile team 'permission to step on toes'
16 May 2013 | by Matthew Chapman
Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".
Marketing Leader of the Year poll - only one day left to vote!
16 May 2013
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Next promotes top marketer Jane Shields to the board
16 May 2013 | by Rachel Barnes
Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.
Hope&Glory wins Ikea consumer press office duties
16 May 2013 | by Daniel Farey-Jones
Furniture giant Ikea has awarded Hope&Glory a retained account to handle its consumer press office, previously held by Cake, though it has yet to conclude a wider PR review.
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