19 Jun 2013
| by Simon Nias
Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.
30 Apr 2013
Leo Burnett has created an installation at a Homebase store in Wandsworth, London, as part of the brand s "going fast" campaign. For the campaign, which targeted commuters and weekend shoppers, Leo Burnett made it appear as though Homebase products were disappearing into the ground to highlight that...
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
17 Apr 2013
| by Matthew Chapman
Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change.
21 Mar 2013
Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...
United Colors of Benetton is aligning the social issues it features in brand advertising with its product campaigns for the first time, through activity starring both a trans-sexual and disabled model.
26 Nov 2012
The New York department store Saks Fifth Avenue has unveiled its annual 3D holiday light show, created by Iris Worldwide.
The show runs every seven minutes from 5pm to 10pm until 7 January.
Austerity. A word to send a chill down the spines of marketers. According to one commentator, we are still living in what's called "the lipstick economy".
20 Sep 2012
The newly relaunched Habitat has released a print campaign by Now, the first work for the brand by the agency since it picked up the business in June.
17 Sep 2012
Yellowdoor has created an integrated above-the-line campaign for the shopping-centre group Westfield that will run across TV, out-of-home and print media and include in-centre graphics.