Tesco's talking pineapples unveil Price Promise
11 Mar 2013 | by Matthew Chapman
Tesco is running TV ads featuring talking pineapples and Brussels sprouts to push its Price Promise scheme, which offers to reimburse customers if rivals are cheaper.
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Ikea focuses on outdoor range with battle against gnome army
17 Apr 2013 | by Matthew Chapman
Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change.
G-Star "the art of raw" by Glassworks Amsterdam
22 Feb 2013
G-Star has launched a global ad campaign that will run online and in cinemas. The 60-second film was devised by Glassworks Amsterdam and G-Star s in-house creative team. It features a dramatic CGI journey through the denim-making process. The film will run online with a 30-second version airing in cinemas...
Phones 4U ad banned after rival Carphone Warehouse cries foul
06 Feb 2013 | by Alex Brownsell
The advertising watchdog has banned a Phones 4U ad promoting an upgrade to a Samsung Galaxy SIII, after rival Carphone Warehouse complained the ad was misleading.
Benetton to feature trans-sexual Brazilian model in Spring/Summer campaign
23 Jan 2013 | by Matthew Chapman
United Colors of Benetton is aligning the social issues it features in brand advertising with its product campaigns for the first time, through activity starring both a trans-sexual and disabled model.
Littlewoods 'Santa's letters' by St Luke's
05 Nov 2012
The online department store Littlewoods is among the first major UK retailers to unveil its advertising campaign for Christmas.
Littlewoods make Santa Claus U-turn in Christmas campaign
30 Oct 2012 | by Matthew Chapman
Littlewoods is launching a £4.2m Christmas campaign starring Santa Claus, a year after the retailer suffered a social-media backlash to its TV ad that implied the festive figure did not exist.
Boden's use of supermodel sparks Middle England fury
15 Oct 2012 | by Ben Bold
Boden, the middle-class fashion brand, has enraged "Bodenista" mothers over its decision to recruit supermodel Helena Christensen to showcase its latest range.
CREATIVE STRATEGY: eBay reminds us there can be winners in a recession
04 Oct 2012 | by Simon S Kershaw
Austerity. A word to send a chill down the spines of marketers. According to one commentator, we are still living in what's called "the lipstick economy".
Habitat 'remarkable design' by Now
20 Sep 2012
The newly relaunched Habitat has released a print campaign by Now, the first work for the brand by the agency since it picked up the business in June.
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