Brooklyn Brothers wins Warehouse creative project
15 Aug 2012 | by Daniel Farey-Jones
Fashion retailer Warehouse has appointed The Brooklyn Brothers to handle a strategic creative project after a two-way pitch against an undisclosed agency.
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Wonderbra model covers up in change of tactics
01 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Wonderbra is breaking lingerie advertising tradition by hiding its uplifting product under a layer of clothing, but is inviting women to download an app that will reveal 'the Wonderbra behind the look'.
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.
French Connection teaser previews 101 work
03 Aug 2011 | by Daniel Farey-Jones
Fallon breakaway 101's first work for French Connection has emerged in the form of a trailer for the fashion brand's autumn/winter collection.
Sony pushes VAT-cashback before Christmas
27 Oct 2010 | by Ben Bold
Sony UK is to pay consumers back the VAT on selected products, and is promoting the initiative with TV ads starring Sir Derek Jacobi as Scrooge.
Powerade 'sweat session' by Mother
19 Oct 2010
Coca-Cola has enlisted world and European heptathlon champion Jessica Ennis to promote its new calorie free fitness drink Powerade Zero.
Yves Saint Laurent in street marketing push
15 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
Fashion brand Yves Saint Laurent is to distribute a preview of its new autumn/winter collection on the streets of London this weekend.
Reckitt Benckiser prepares Christmas ad campaign for Air Wick
01 Sep 2010 | by Sara Kimberley
Reckitt Benckiser, the maker of Nurofen and Clearasil, is launching a £2.5m ad campaign to promote its new Air Wick Christmas collection.
Morrisons adopts celeb-free activity
13 Jul 2010 | by Joe Thomas
Morrisons will this week roll out its new marketing strategy after ditching famous faces from its ads.
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