Tesco has gained a victory against arch rival Sainsbury's after contacting the advertising watchdog and calling into question Sainsbury's 'Live Well For Less' strapline.
John Lewis is looking to challenge Debenhams' designer credentials with a £3m marketing campaign to promote its new fashion and home collections, including a premium range designed by Alice Temperley.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Groupon has been rapped by the Advertising Standards Authority (ASA) again, over two misleading ads and is being investigated by the Office of Fair Trading.
16 Mar 2011
| by Ed Owen
BrandAlley, the fashion online retailer, is expanding its core clothing brand into beauty, home and travel products, as it ups the ante against rival online retailers such as Asos.
Very.co.uk is this week directing its resources at young mothers with a campaign that unveils an online maternity and baby fashion show, due to take place on 13 October.
Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate.
Videos produced by Sarah Johnson
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
25 Jun 2010
| by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems