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Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket aisle.
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.
The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its data and improve its marketing ahead of the 2015 Rugby World Cup.
Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.
Marks & Spencer is seeking an agency to handle its CRM account.
Tesco's Price Promise is under threat, with rivals Sainsbury's and Morrisons seeking to get ads for the price match banned and the ad watchdog launching an investigation into the initiative.
Tesco is testing a TV and movie service through its Blinkbox platform, which will be free to Clubcard holders.
Troubled music retailer HMV caused a stir on Twitter yesterday as employees used the brand's official Twitter feed to live-blog mass redundancies taking place at the high street chain. This led to a call to close the brand's Twitter account down which would be a bad mistake.
The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.
