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In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication.
Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6.
Anglian Windows is to make its television ad debut in the new year, after ending a six-month review this week with the appointment of TBWA.
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier himself, who promises it will excite . The campaign, through Kenneth Green Associates, will be supported...
Coopers Big Six international accountancy firms, is planning to sharpen its image across the globe and may return to television advertising for the first time in more than a decade.
When Roger Partington of Safeway was quoted in the news pages of Marketing last week, little did he know he d turn up in the first paragraph of my column today. It must be the equivalent of being in Knightsbridge, only to arrive later at Turnham Green.
It is no coincidence that Marc Sands, Granada UK Broadcasting s new marketing director, is to take up his post in March. It is the same month that Channel 5 is due to launch, and the cutthroat battle for the hearts and minds of the TV public begins.
Festive advertising is big business for media owners as advertisers fill pre-Christmas space and airtime with the latest ideas to tempt Christmas shoppers.
The hunt is on in ITV for executives with English Literature degrees, and one or two at least will surely be found eventually. After 40 years or so of thinking literary costume dramas were something that could safely be left to the BBC while they got on with showing James Bond revival seasons, ITV...
BBC Worldwide has been restructured to exploit its global branding opportunities and treble its contribution to the BBC to pounds 200m in the next decade.
