Multi-platform era signals a new television age
25 Nov 2008 | by Fiona Ramsay
LONDON - What lies ahead for broadcasters and advertisers in a multi-platform era.
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Karmarama shoots up the creative league with three wins, while Beattie McGuinness Bungay also climbs up the table with two new clients.
LONDON - What lies ahead for broadcasters and advertisers in a multi-platform era.
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - Toyota Auris is to sponsor ITV1's mystery drama shows covering peak and daytime viewing.
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.
Investment in advertising by the UK's top 100 advertisers recovered in the second half of 2006, after a dreadful start.
Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen.