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Trading Places: this week's people moves

Nicola Mendelsohn joins Facebook and Diageo appoints marketer Ivan Menezes as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.

The New Breed of Sports Rights Holder

As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.

Digital technology to bring virtual product placement

Product placement is being taken to a whole new level as emerging technologies developed by Bitmama and Mirriad allow brands and advertisers to digitally place products into TV shows or films, after they have already been filmed.

Trading Places: this week's people moves

Carter Murray is appointed chief executive of Draftfcb Worldwide and Tesco has poached Facebook and Sainsbury's executives for its Blinkbox extensions, in this week's round-up of people moves across advertising, marketing, media and PR.

Trading Places: this week's people moves

Posterscope names Chris O'Donnell global commercial director, Simon Broderick is promoted to head of TV at MediaCom and Elle hires Phebe Hunnicutt as digital director, in this week's round-up of people moves across advertising, marketing, media and PR.

Thinkbox live stream: TV Creativity

Live-streaming coverage of Thinkbox's 'TV Creativity: the art of the heart' conference.

Think BR: How Food Network UK went from new kid to number one

Nick Thorogood, senior vice president, content & marketing, Scripps Network Interactive, EMEA, explains how Food Network became the number one lifestyle channel in the UK.

Think BR: Reaching the multi-device Consumer

Social login on mobile could open up new avenues for brands to connect with consumers, writes Russell Loarridge, European sales director, Janrain.

Think BR: Tablet ownership, TV advertising and catching the shopper off guard

An increase in tablet ownership is forcing brands to rethink how they communicate with TV audiences, writes James Lunn, innovations director, Savvy Marketing.

The new power of television

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.

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