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Tesco to offer free entertainment service for Clubcard holders

11 Feb 2013 | by Alex Brownsell

Tesco is testing a TV and movie service through its Blinkbox platform, which will be free to Clubcard holders.

We'll call you: BT

10 Jan 2013

Mole likes to set easy-to-achieve New Year resolutions: first up was a vow to understand TV packages, now that BT has launched its first TV push for YouView

BSkyB divides £25m direct brief between three shops

18 Oct 2012 | by Sara Kimberley

BSkyB has split the bulk of its £25 million direct marketing account between Elvis, Kitcatt Nohr Digitas and Inferno.

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

04 Oct 2012 | by Maisie McCabe

Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly.

DMA exerts pressure on ICO to make example of wayward telemarketers

03 Jul 2012 | by Matthew Chapman

The Direct Marketing Association (DMA) is demanding that the Information Commissioner's Officer (ICO) makes an example of telemarketers that have broken regulations, in the wake of the recent 'Panorama' investigation.

Field Marketing: Innovation ensures success

27 Jun 2012 | by Suzy Bashford

Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.

National Lottery campaign spotlights charity funding

29 Feb 2012 | by Ed Owen

The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).

Warner Leisure Hotels launches new TV ad

03 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Warner Leisure Hotels, the travel brand owned by Bourne Leisure, has launched a multimedia campaign as it looks to expand its audience beyond its core elderly market.

Editor's Comment: TV's a lively corpse

22 Nov 2011 | by Noelle McElhatton

'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'

CREATIVE STRATEGY: The Venky's ad? An amateurish punt, Brian

15 Sep 2011 | by Simon S Kershaw

Have you heard, or rather seen, the one about the chicken in the Blackburn Rovers dressing room?

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