Raising the game for BT Sport
16 May 2013
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
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Channel 4 has produced a TV spot to promote its "mating season" collection of documentaries and dramas. The ad was created in-house at 4Creative and features Arthur, an old Galapagos tortoise whose wife has just died. The spot follows Arthur as he re-enters the confusing world of dating in the 21 st...
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain's Got Talent', as part of its Race for Life campaign.
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
BT Sport has released a TV campaign to promote the launch of its rival service to Sky Sports. The ad, by Abbott Mead Vickers BBDO, features a host of sports stars, including Manchester United s Robin van Persie and Tottenham Hotspur s Gareth Bale, in a range of set-pieces, while the BT Sport presenter...
UKTV is to update the on-air identity of Really, its free-to-air lifestyle channel, around the positioning of 'Really Gets You', from Wednesday 15 May in a bid to expand the channel's appeal to men.
BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.
As well as specialising in global news, ITN is now creating advertising through its creative hub, Mark Browning explains.
Blinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed over a year before they become available on other rival sites, without a subscription.
The world's first TV ad enabled with Blippar, for 'Star Trek Into Darkness', will air on Channel 5 tonight.