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US takes war on terror to the Super Bowl with Tony Kaye spots

31 Jan 2002 | by Staff,

NEW YORK - The US government is to use the US's biggest TV and advertising event of the year to continue its war on terrorism by running two Tony Kaye-directed anti-terrorist commercials during Sunday's Super Bowl XXXVI.

Britney stars in world's most
expensive ads for Pepsi

28 Jan 2002 | by Staff,

NEW YORK - Britney Spears is to star in the world's most expensive ads when she appears in two Pepsi spots to be shown during Super Bowl XXXVI.

BSkyB to launch pay-per-view F1

28 Jan 2002 | by Claire Billings,

LONDON - BSkyB is to broadcast premium pay-per-view Formula 1 motor racing as part of a deal with Formula One Management, the organisation run by chief executive Bernie Ecclestone, which holds the commercial rights to the sport.

Anheuser-Busch chooses drink-drive message for Super Bowl outing

24 Jan 2002 | by Staff,

NEW YORK - Anheuser-Busch has unveiled details of its Super Bowl advertising, which will feature NASCAR driver Dale Earnhardt Jr.

NBA signs £3.2bn deal with AOL Time Warner and Disney

23 Jan 2002 | by Staff,

NEW YORK - With falling ratings, basketball in America is not what it was but this has not stopped the National Basketball Association signing a six-year, 3.2bn media rights deal with AOL Time Warner and Disney.

BT pulls sponsorship of Premiership club Middlesbrough

22 Jan 2002 | by Claire Billings,

LONDON - BT is pulling the sponsorship of Middlesbrough FC's strip by its UK mobile phone brand O2, formerly BT Cellnet, when its seven-year contract runs out in May.

Fox struggles to sell Super Bowl spots

21 Jan 2002 | by Staff,

NEW YORK - With only two weeks to go before the biggest sporting and advertising event in the US calendar, Fox TV has so far failed to sell all of the advertising spots available.

ITV Sport refutes Barb viewing figures

18 Jan 2002 | by Ian Valentine,

LONDON - ITV Digital has reacted strongly to reports that a football match broadcast on its sports channel ITV Sport registered a zero audience rating.

Further embarrassment for ITV Sport
as it fails to make ratings

17 Jan 2002 | by Ian Valentine,

LONDON - Viewing figures for recent football matches on ITV Digital's sport channel ITV Sport have been too low to register on Barb, the official ratings board.

ITV Digital split over Sky deal
for sports channel

16 Jan 2002 | by Claire Billings,

LONDON - Talks between ITV Digital and BSkyB over carriage of ITV Sport on Sky Digital are being held up because of a rift at the terrestrial broadcaster over whether to do the deal or not.

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