Things we like
09 May 2013
Campaign's selection of media news and views of note in the week before 10 May 2013.
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McLaren launches new Twitter handle at Spanish Grand Prix
12 May 2013 | by Chloe Smith
Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.
Arif Durrani: C4 heralds joined-up approach to BT Sport
09 May 2013 | by Arif Durrani
Channel 4 scored an important goal last week by landing the three-year ad sales contract for BT's new sports channels, and it will kick-start an exciting new commercial offering for the broadcaster.
M&C Saatchi hires Antonia Harrison for international expansion
07 May 2013 | by Sara Kimberley
M&C Saatchi has appointed Antonia Harrison as international development director to coincide with the official launch of its New York office.
New Twitter ad product billed a 'game-changer'
25 Apr 2013
The medium is continuing to test its commercial viability through the launch of 'keyword targeting'. By Alasdair Reid.
MasterCard to launch first Champions League player mascot campaign
03 Apr 2013 | by James Swift
MasterCard will release a campaign during next week's UEFA Champions League quarter-finals highlighting its role sponsoring player mascots for the first time.
Facebook critics slam Nike's Tiger Woods ad
28 Mar 2013 | by James Swift
Nike's new ad celebrating Tiger Woods' return to the top of the world's golf rankings has been criticised for glossing over the athlete's public fall from grace by using the slogan, "Winning takes care of everything".
If anyone gives me nonsense I'm going to say 'don't be a chimp', Sorrell says
19 Mar 2013 | by Louise Ridley
People in advertising could benefit from disengaging the emotional side of their brain and not being "a chimp", according to Sir Martin Sorrell, speaking after his Q&A with Sir David Brailsford of British Cycling yesterday.
ITV targets football fans ahead of 2014 World Cup qualifiers
15 Mar 2013 | by Echomo Efeyini
ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad.
Arif Durrani: Channel 4 is on a roll
14 Feb 2013 | by Arif Durrani
So it's caipirinhas all round at Horseferry Road, then, as Channel 4 builds on the success of last year's London Paralympic Games to secure a once-in-a-lifetime trip to Rio de Janeiro in 2016.
Additional Information
Latest jobs Jobs web feed
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London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- PR agencies claw back digital business from specialist shops
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
